Through several rounds of rebranding, this project required a careful balance of speed and taste. The goal was to keep the brand consistent across every surface, including design, messaging, and user-facing assets, while ensuring each update still felt cohesive, refined, and true to the direction.
Branding
Marketing Design
Webflow
Product Design
The Approach
Shortcut recently underwent a full brand overhaul, including a name change from Clubhouse to Shortcut. This required rebuilding the brand from the ground up, from a new logo and illustration style to a completely redesigned website. From there, we worked to apply the updated brand consistently across every customer and company touchpoint. And the work does not stop there. Continuous testing, refinement, and iteration are key to keeping the brand strong and effective.
