As Lead UI Designer at Ryanair for over two years, I helped reimagine the digital experience for 100M+ customers, scaling the design team from 1 to 10 and leading a full desktop, mobile, and brand refresh with measurable business impact.
UI Design
UX Design
Branding
Marketing Design
Illustration
The Approach
The goal was to transform the experience end-to-end, from brand perception to platform rebuild, making the booking journey more enjoyable. A lighter, illustration-led brand and friendlier tone reshaped how customers felt about Ryanair.
The Product
Rebranded and rebuilt from the ground up over 18 months, the Ryanair site applied a unified design system to simplify complex user flows, paired with a fresh, illustration-led brand style.
