The Challenge

Qstream is a micro learning platform that helps employees retain knowledge through short, focused training. When I joined, the product experience was inconsistent and lacked a clear brand style.

Product Design

Branding

Illustration

The Approach

I worked with Qstream for over two years as one of the early designers, helping lead the product’s brand and design system. During that time, we developed a robust design system called QUIK. We also designed and built a new marketing website that reflected the updated brand direction and introduced a custom illustration system created specifically for Qstream.

The Product

The product focused on three core areas: content creation, manager insights, and individual participation. New manager dashboards visualised key metrics, individual user flows were streamlined to reduce friction and improve daily retention, and a new Content Creator simplified content creation for administrators.

The Brand

A unique illustration style was created and applied across all touchpoints of the product and marketing material. We also created a new marketing website using the new brand style.