Qstream

The Challenge

Qstream is a micro learning platform that helps employees retain knowledge through short, focused training. When I joined, the product experience was inconsistent and lacked a clear brand style.

Product Design

Branding

Illustration

The Approach

I worked with Qstream for over two years as one of the early designers, helping lead the product’s brand and design system. During that time, we developed a robust design system called QUIK. We also designed and built a new marketing website that reflected the updated brand direction and introduced a custom illustration system created specifically for Qstream.

The Branding

The branding as a whole was revamped introducing a clean, unique illustration style, that was used wide spread across the product and marketing.

Qstream Blue
#2c82c9

Qstream Green
#00c468

Qstream Orange
#f9b835

Illustrations

A colourful overlayed illustration style was created that was used across the marketing and platform to bring life to otherwise boring areas.

The Product

The platform was redesigned and rebuilt from the ground up. Every page was created from scratch with the customer in mind. Simplicity guided the entire experience.

The Website

A full rebrand including a new website incorporating the new brand colours and illustration style was created to align consistency across all touchpoints.