Flair

The Challenge

The client approached me to create a new brand for a social networking app for college students. This included a new logo, website, and illustration style, with a clear goal of feeling fun, colourful, and modern.

Branding

Marketing Design

The Approach

The aim was to create a brand that felt appealing and memorable. The result was a colourful, fresh, and quirky visual style, with illustrations playing a key role in unifying the brand through bold colours and distinctive shapes across all touchpoints.

The Logo

The core symbol of the logo was the F (obviously). The font was rounded and playful to linked up with the overall brand hook of rounded elements.

Illustrations

The illustrations were colourful, and leaned heavily on the colour palette to keep things consistent. A unique style for characters was created and used consistently across all usecases.

The Website

The main aim of the website was to educate potential clients of how the product worked. From a brand perspective, it was important that we created a style that was colourful and approachable.